Mascot
Make your 2D Mascot with the help of Click.
When opting for the creation and use of a mascot, the brand ends up gaining a more humanized character, after all, the mascot is capable of creating an affective bond that goes far beyond a simple fantasy. The character is an added attraction for merchandising and its purpose is to bring the consumer closer to the brand.
The essentials about Mascots for your business:
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Knowing your audience, that is, having a mascot that communicates directly with your potential client.
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Produce a mascot with applied design fundamentals.
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Define which is the best type of mascot (example: animal, humanoid or robot), that is to say which type works best for your business.
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Have an expressive mascot, which allows its use in different segments of the company or product.
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Use selected colors based on your industry or product.
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A mascot can be defined as any person, animal or object used to bring good luck or to represent a group with a common identity. This typically includes schools, sports teams or teams, professionals and associations. The mascot is also used ​​ as a fictional spokesperson or avatar for products and brands.
What are the advantages of the company having its own mascot?
Financially: it is a unique investment. To use the image of a third party, there is a need to pay fees, establish a contract, apply licenses and, in addition to the financial cost, this process demands time and waiting for the company; and there is usually a need for renewals for a certain period.
Emotionally: it is the brand with its own image, feeling of uniqueness with its own mascot/character. It adds quality and standardization, making the product more attractive and the identity unique.
Use in all campaigns involving the company: façade, cards, office supplies (letterhead, cards, envelopes, pens), social networks, advertisements and promotions, gifts (t-shirt, cap, keychain, botton, calendar, sticker, cup and mug), folders, banners and any advertising materials that there is interest in theming.
